About us

MSR are manufacturers and suppliers of English Willow cricket bats, based in Stoke on Trent, Staffordshire. 
The Willow is sourced directly from JS Wright and Sons in Essex, UK, who supply 90% of the willow worldwide. The Clefts are then transported to the MSR Sports factory in Lahore, Pakistan, where they are hand crafted by a team of specialist bat makers. The bats are then shipped back to our warehouse and storage facilities.

MSR's warehouse currently holds around 4,000 English Willow Cricket bats and a range of other cricket products. Bulk buys of unbranded cricket bats and visits to the warehouse based in the Midlands can be arranged, please find our details below. 



Returns Policy

All of our Bats are guaranteed for manufacturing defects to the handle, shoulder and splice for a period of six months from the date of purchase. 

Defective bats must be returned, with details of the original purchase, to be examined (the buyer pays return postage) if found to be a manufacturing fault a replacement will be issued. 

Bats are not covered for ball damage on the edges and toe of the bat. We would recommend that the bats are knocked in thoroughly before use especially on these areas. 


Visiting Us

Please contact us to book an appointment if you wish to visit the warehouse, to ensure our availability

You will find us at;

430A Weston Road, Weston Coyney

Stoke on Trent, Staffordshire



Opening Hours 

Telephone Opening Hours: 9.00 - 19.00, 7 Days a week 

Warehouse Visiting opening hours: Monday - Saturday 9.00 - 17.00 


Other Contact Details 

To organise a warehouse visit please Contact Steve Bailey,

Telephone; 07974257312

Email; bails@btinternet.com


Caring For Your Bat

MSR Recommend


MSR would suggest that when you recieve your bat, before use, you apply a light coat of raw linseed oil to the face, back and edges. Clean the bat using very fine sand paper before each application. After oiling lay bat flat for a few hours and allow to dry. 

Anti-Scuff Sheet: 

When your bat is completly dry, MSR would suggest the appplication of the clean Anti-Scuff sheet supplied with all MSR bats purchased from the website. 

Knocking In:

To ensure a long lasting future the bat should be carefully knocked in with soft old leather cricket balls or a bat mallet. This knocking in should be aimed around the edges and the toe on the face of the bat. Take great care when knocking in as hitting too hard may crack the willow. Avoid bowling machine practice until the bat is fully knocked in. It is impossible to know how long is the right period of time for knocking in your bat, however, the longer spent knocking in your bat, the greater the likelihood of a longer lasting bat. MSR would suggest around and hour to two hours.  

Toe Guard:

Fitting a toe guard to your bat will go a long way towards protecting against severe water damage. 

Bat Cover:

Keeping your bat in a protective case when out of use will help protect your bat from unwanted dents and bumps.

Willow is by its nature a soft wood, that when pressed provides rebound qualities required to strike a ball. Some small cracks are bound to appear on your bat due to general wear and tear, these will not affect the performance of your bat.